COP30: Integration and Sustainability - A New Look at Economic and Social Development

When we reflect on the environment, we see a paradox: we believe that everyone shares the desire to act equally, integrating into the system in a homogeneous way. However, reality shows the opposite. An obvious example is when we talk to indigenous peoples. It is clear that it is impossible to impose on them a working model similar to that of the big cities, ignoring their own dynamics. Even so, their needs remain universal - health, preservation of their knowledge and culture, and opportunities for development within their realities. This contrast challenges us to understand each other and seek solutions that reconcile different ways of life with our urban and global demands.

As a society, we are at a critical moment of reflection on our relationship with nature. This conjuncture demands concrete actions from governments and private agents in favor of preserving, caring for and acting respectfully towards our natural heritage. We urgently need to transcend the paradigm of growth based on predatory exploitation of the forest and rethink development in a sustainable and inclusive way.

However, it is essential to recognize that an entire economy and structure have been built on the exploitation of natural resources. Changing this model requires time and gradual transitions, combined with mitigation strategies that bring balance. In order for companies and entrepreneurs to engage, it is necessary to demonstrate that preservation initiatives can be successful.

It's not enough to regulate carbon emissions or set abstract targets; we need tangible projects that promote the effective preservation of forests and other ecosystems. Natural heritage must be valued not only as an environmental resource, but also as a strategic economic asset, capable of driving local and global economies.

In this sense, integration between the urban and rural worlds is crucial. It is essential to include the people who live close to nature - guardians of forests and other biomes - in the debate, offering them resources, infrastructure and recognition. These groups cannot be marginalized; on the contrary, their ways of life and their ancient knowledge must be integrated into the collective effort for sustainability and balance.

COP30 represents a unique opportunity to redirect the global discussion. More than discussing emission reductions, offsets or mitigation, we need to discuss how to promote conservation work and create an inclusive economy that benefits the people who live directly with what we want to protect. This requires investment in concrete projects, aligned with global sustainability objectives, but also adapted to local specificities.

In addition, there is a need to expand sustainable initiatives in urban centers. Examples such as green roofs on shopping malls and buildings or urban community gardens show that it is possible to bring nature closer to everyday urban life, promoting environmental improvements and quality of life.

True sustainability will only be achieved through integration. Governments, companies and communities need to join forces in transformative projects, with room for mutual learning and the expansion of good practices, as well as the movement of the economy in the private sphere. This is the path to a balanced future, in which development and preservation go hand in hand, benefiting everyone.